Best Offerwall and Surveywall Providers for Publishers in 2025

Offerwall and surveywall providers compared for publishers in 2025

Offerwall turn idle moments into revenue. A user finishes a level or waits for a cashback validation. You present tasks such as rewarded surveys, app installs, and sign ups. They pick one, you earn, and if you balance rewards with experience, they return tomorrow. This guide is publisher first. You will see when to use offerwalls, who the key players are, how to integrate via SDK or JavaScript without surprises, how to keep fraud in check, and a short optimisation plan you can ship this week.

When to use offerwalls

Offerwalls are a sensible option when three conditions line up.

You serve price sensitive users. Their time is worth more than a small purchase in that moment.
You already run a rewards wallet. Points or credits make the value obvious and trackable.
You have enough traffic to test. You can A and B test placement and reward copy without starving other routes.

Offerwalls shine in mobile gaming, utilities, study and productivity apps, and cashback or rewards products. They slot in after a value moment such as level complete and work as a safety valve when ads or IAP slow down.

What to compare across vendors

Fill rates by country and platform
Survey completion rate and the ratio of starts to completes
Depth and quality of CPA offers in your top geos
SDK stability, size, and power use
First party fraud controls, device rules, IP and ASN protection
Support SLAs and dispute handling
Payout timing, currencies, and minimums

Key providers and strengths

Most stacks blend two to four partners to stabilise eCPM across regions and seasons. Use this shortlist, then run a calm live trial.

Offerwall providers

ironSource Offerwall
Well known in mobile gaming. Strong rewarded flow, tested UX patterns, and steady eCPM in tier one countries. Helpful placement level analytics.
Best for: games with clear reward loops and frequent mid session breaks.
Watch outs: keep rewards calibrated to avoid IAP cannibalisation.

Tapjoy Offerwall
Long standing name for rewarded tasks. Broad advertiser access and localisation options that help in tier two regions.
Best for: casual games and lifestyle apps with polished client SDKs.
Watch outs: track approval lag and reversals per offer source.

Fyber Offer Wall (Digital Turbine)
Flexible placements and consistent eCPM across regions. Clean reporting and useful A and B controls.
Best for: teams that want tight control over look and feel.
Watch outs: test prefetching and caching against memory budgets.

AdGate Media Offerwall
Reliable performer with a deep library of CPA offers plus surveys. Popular with rewards and GPT communities.
Best for: web based rewards sites and hybrid apps.
Watch outs: curate aggressively to protect trust.

Adscend Media OfferWall
Blends surveys, video, and CPA tasks. Competitive fill in North America and Europe with brand safe focus.
Best for: cashback and content sites that want an all rounder.
Watch outs: set daily caps per user to avoid grinding.

AdGem
Strong in app installs and gaming offers. Lightweight SDK and straightforward dashboards.
Best for: gaming and utility apps with younger audiences.
Watch outs: enforce device and IP velocity checks.

Persona.ly Offerwall
Performance focused with algorithmic task ranking and hands on optimisation support.
Best for: teams that want a partner who will tune with them.
Watch outs: watch creative localisation quality.

AyeT Studios
Wide geo coverage with a healthy mix of offers and surveys. API friendly for custom placements.
Best for: bespoke UI while using a ready supply of offers.
Watch outs: monitor eCPM swings on emerging regions.

OfferToro
Large library and quick onboarding. Useful as a backup wall to smooth dips.
Best for: secondary wall to add depth in tier three geos.
Watch outs: curate and remove anything off brand.

Revenue Universe (RevU)
Simple controls, decent task mix, easy reporting. Often paired with others to raise floor eCPM.
Best for: web rewards products that value speed to live.
Watch outs: throttle repeat taskers to protect approval rates.

Surveywall networks

BitLabs
Modern surveywall with smart profiling, clean JS and SDK options, and strong completion focus.
Best for: quick integration and consistent throughput.
Watch outs: profile carefully for higher first pass qualification.

CPX Research
High survey volume, good global reach, flexible reward settings. Often a top earner in Europe and LATAM.
Best for: varied audiences across app and web.
Watch outs: compare time estimates to actuals and tune copy.

TheoremReach
Built with mobile in mind. Clear time and reward displays help commitment.
Best for: mobile games and utility apps that prefer shorter surveys.
Watch outs: provide a visible exit for long studies.

inBrain
Focus on user friendly flows and quality control. Known for steady payouts.
Best for: publishers that prioritise satisfaction over raw count.
Watch outs: avoid overselling rewards on entry modal.

Pollfish
Micro surveys with fast completion. Good for short tasks that feel light.
Best for: quick hit experiences and session fillers.
Watch outs: frequency varies by region. Blend with another wall.

YouGov via supply partners
Trusted brand recognition can lift acceptance and completion.
Best for: audiences interested in current affairs.
Watch outs: slower cadence. Treat as premium rather than sole provider.

SDK and JavaScript integration notes

Mobile SDKs

Keep app size in check. Measure incremental binary size before and after adding a provider.
Warm up calls early. Prefetch offer data at app open to reduce time to first task.
Treat the wall as a scene. Pause loops and audio, resume gracefully on exit.
Map events to analytics. Send view, click, start, complete, and reward events by provider.
Respect battery. Watch background wakeups and adjust polling.

Web and hybrid apps

Use a dedicated route. Give the wall a full viewport, not a cramped iframe.
Prevent back button traps. Let users return without losing state.
Secure your callback. Verify signatures, store idempotency keys, log mismatches.
Measure layout shift. Avoid CLS spikes from late loading walls.
Local storage hygiene. Namespaces to prevent conflicts.

Reward accounting

Do not trust the client alone. Approve rewards on server confirmed postbacks.
Idempotency by default. Duplicate postbacks must not double credit.
Short hold periods where sensible. Protect against instant reversals on some CPA tasks.
Ledger everything. Pending, approved, reversed, paid.

Fraud and compliance

Offerwalls attract abuse if defences are lax. Clean data protects payouts and partnerships.

Practical fraud controls

Device fingerprinting with privacy respect. Hash non sensitive signals. Avoid PII.
IP and ASN rules. Rate limit by IP ranges and treat data centre ASNs with suspicion.
Velocity checks. Cap tasks per device per day.
Country validation. Match IP, locale, and user stated region.
Stacking checks. Prevent coupon or code misuse where relevant.
Appeals path. Structured missing reward form reduces churn.

Compliance basics

Disclose sponsorship. State that tasks are sponsored and rewards come via third parties.
Block sensitive categories. Finance, health, or adult may not suit your policies.
Use plain language. State time, requirements, and reward value before start.
Respect platform rules. App stores and ad policies evolve. Review quarterly.

Optimisation checklist

Blend inventory. Mix surveys with CPA offers to smooth eCPM.
Rank by EPC. Do not sort by headline payout alone.
Localise properly. Currency, date formats, reward copy, screenshots.
Cap daily tasks. Prevent fatigue and low quality completions.
Throttle weak sources. Reduce share when approval rate slides.
Test entry points. Level complete, out of lives, premium preview.
Reward clarity. Show reward and expected time to complete.
Protect your funnel. If you sell IAP, show the wall after value moments.
A and B test rewards. Find the middle that avoids cannibalisation.
Measure LTV by cohort. Compare wall users to non wall users.
Audit creatives weekly. Remove misleading or tired offers.
Push reminders sparingly. Respect quiet hours and frequency caps.

Payout tips that reduce support tickets

Set clear minimums. Reachable thresholds that avoid micro withdrawals.
Offer popular methods. PayPal, gift cards, or regional rails.
Batch schedules. Pay on a predictable day each week or month.
Currency sanity. Show rewards in the user’s currency where possible.
Publish a missing reward SOP. Proof requirements and timelines.
Track reversal reasons. Share causes with providers and fix upstream.

RFP questions to ask offerwall providers

Which geos and platforms are strongest for you in the past quarter
What is your average survey completion rate by region and device
How do you rank offers by expected value and quality
Which fraud signals trigger quarantine and which trigger alerts only
What is your SDK size on iOS and Android and how often do you release
Do you sign postback payloads and retry on non 2xx
What is your typical approval lag for top offers and how are reversals handled
Do you support server to server reward approvals and idempotent transaction IDs
Which support SLAs are available and what is the escalation path
Can we cap tasks per user per day and per source

Keep answers in a shared sheet. Pick two vendors for a live trial rather than debating hypotheticals.

A calm 21 day trial plan

Days 1 to 3: integration
Implement SDK or JS in staging, wire postbacks, sign payloads, and log request IDs. Map events to analytics.

Days 4 to 7: soft launch
Release to 10 percent of traffic. Test entry points, check reward ledgers, and review approval lags.

Days 8 to 14: scale and compare
Add a second provider. Split traffic by placement or user buckets. Rank tasks by EPC and push two localisation changes.

Days 15 to 21: decide and tune
Pick the baseline provider for each region. Keep the second as a depth partner. Set caps, schedule weekly audits, and plan a creative refresh cadence.

Write down what worked. Future you will forget.

Common mistakes and how to avoid them

Wall first, value second. If the wall appears before the user sees value, it feels like noise.
Too many providers at once. Start with two. Add a third only with a clear reason.
Server trust shortcuts. Do not credit from client side events alone.
Reward inflation. Overpaying can dip IAP revenue. Balance is the job.
Ignoring soft blocks. If a category triggers complaints, block it and move on.
No ledger. Spreadsheets break at the first dispute. Use a ledger with states.

Simple dashboards that keep you honest

Create three views and review weekly.

eCPM by provider and region. Track the floor and the ceiling.
Approval rate and lag. Slow approval raises tickets and churn.
Cohort LTV vs non wall users. The number that prevents cannibalisation.

Add notes next to each graph. Numbers matter when they drive a decision.

Summary

Offerwalls and surveywalls can monetise price sensitive audiences without intrusive ads. The winners do not just pick a provider. They curate tasks, integrate cleanly, defend against fraud, and iterate each week. Blend surveys with CPA offers, localise the experience, and rank by EPC. Keep payouts predictable and ledgers clear. Treat users with respect and providers like partners to lift eCPM and retention without drama.

If you are also looking for your custom offerwall system development or would like to integrate offerwall networks, contact Cusenware.